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Thus you’ve engineered your website, you recognize what keywords you would like to target (i.e. what words your customers are looking for), and you’re ready to put in writing your copy. You’ve been told that you ought to use your keywords frequently so that you appear in search results for those words. But what will “frequently” mean?

How several times should you employ your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

So as to understand optimum keyword usage, we initial want to have some method of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is truly known as density. Keyword density could be a live of the number of times your keyword seems on a page expressed as a proportion of the full wordcount of that page. For example, if your page has one hundred words, and your keyword phrase seems five times, its density is 5%. Therefore when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

But, there’s another, more advanced measure of keyword density that takes into account the text elements within the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you furthermore mght count the words in your meta tags. For example, if you have a hundred words on your home page, ten words in your Title tag, 20 words in your Description tag, seventy words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is one hundred + ten + twenty + seventy + ten = 210. Equally, when counting keywords, you don’t just add up the quantity of times a visitor can see your keyword, you furthermore may count the amount of times that keyword appears in your meta tags. For example, if your keyword seems 5 times in the house page copy, three times in the Title tag, five times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is five + three + 5 + 30 + 2 = 45. Thus with a total wordcount of 210 and a keyword count of forty five, your keyword density is forty five/210 x 100 = 21%. It is argued that this measure of keyword density is additional relevant as the search engines live density during this fashion. (TIP: You’ll be able to automatically check the keyword density of your page using this a lot of complicated live at GoRank.com.)

As you can see, you wish to be very aware of which measure you’re talking regarding once you’re talking “keyword density”. But let me reiterate; mostly when folks speak regarding keyword density, they’re talking the easy measure.

What’s the optimum keyword density

And now right down to business… What keyword density (of either kind) should you be targeting on your web site?

There’s a heap of discussion surrounding this issue as a result of the search engine firms don’t disclose the main points of their algorithms (as that will enable folks to abuse the system). Instead, people operating within the SEO world are left to work it out primarily based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Issues) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this text which prompted me to research the keyword density of my copywriting website.

CASE STUDY

The Web site: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is currently on page 1 of Google.com (out of roughly 900,000 search results).

Number of pages on site: At the time of writing, my website contained a complete of fifty three pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple live of keyword density discussed on top of, the average keyword density of my copywriting website is 1.9%. Using the complex live it’s 4.nine%.

Keyword density vary:  Using the easy live, my density ranged from 0.4% to 7.half dozen%. Using the complex live it ranged from 1.six% to 17.five%

Some comments on the figures

•    The figures and corresponding ranking detailed during this case study may not be directly relevant to each site. There’s a heap I don’t recognize regarding the algorithms and there are sure to be other factors at play that I don’t know about.

•    With regard to Wayne Hurlbert’s article, it would seem that he’s relating keyword density as calculated using the easy method discussed above.

•    The vary figures are noteworthy as a result of they recommend that you just don’t want to be paranoid regarding having some pages with a very high density and a few with a very low density.

Conclusion

A simple keyword density of 1.9% will be enough for a 1st page ranking in Google.com (assuming you have got enough quality backlinks – see SEO for CEOs and The way to High Google by Writing Articles for a lot of data).

Happy SEO writing!

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Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!