Smarter Primate

One piece of software any optimizer ought to love is Firefox. Now some may say “Why Firefox, it’s only a browser?” Yes, it’s a browser, however one that supports a huge selection of plugins, a number of them terribly helpful for search engine optimization. Thus let’s have a look at what those plugins are:

1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this can be one among the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let’s have a look at what it will do:

* in Google it will check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and connected sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included within the directory.
* check for robots.txt.
* validator to test your page for errors (it uses the validator from www.w3.org).

There are other things, but these are the most important.

2. SEO Links ( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I take advantage of everyday. When the extension si active and you hover over a link a tooltip can seem that will show you Yahoo, MSN, and Google link popularity and ranking knowledge for the URL and anchor text pair. When you’re merely browsing this may be annoying, however you’ll simply deactivate it with a right-click!

This could be terribly easily used to check your search engine rankings for a certain page, and here is how: write up a listing with all the keywords and keyphrases that you wish to rank for, and then link those words or phrases to the web pages related to them!

Now every time you would like to test your ranks activate the SEO Links extension and hover over the links — you may see where your pages are in Google, Yahoo and MSN.

3. Don’t waste anymore of your precious screen real estate simply to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it within the status bar) and you may receive the precious data at a glance. However this tiny tool will do a lot additional than that:

* it shows what metatags a website has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and better of all: the highlight “nofollow” links can show you what links will be followed by search engine spiders — terribly useful when you wish to submit your site to a directory and don’t understand if it can matter from a seo perspective.

Thus in case you’re not using Firefox, go get it! It could be your succor when it comes to look engine optimization!

Florin Costache writes on a daily seo blog for Romanian webmasters, referred to as Optimizare pentru motoarele de cautare (a.k.a. search engine optimization for those that don’t speak Romanian).

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