Smarter Primate

Whether or not this is your first trade show or you’re a seasoned pro, it’s important to find the best display for your money.  And the best display is one with the most impact on potential buyers.  It must show your product and all its advantages in clear, bold, and exciting terms.  But what about the display itself?  There are many options available, and with a little research you will find one perfect for you, your product and your location. 

Custom trade show displays are typically the most expensive.  As the name suggests, they’re designed and built to order.  They can go from table top size to being quite big, often times taking up multiple booth spaces.  When you’re competing with heavy hitters and it is important for your trade show booth to stick out from the bunch, a custom display is what you need.  The sky is just about the limit with these, and they can incorporate kinetic elements, enormous flat panel monitors or pretty much anything else your artists can imagine.  Of course they have price tags and construction hours to match. 

But a custom display can be excessive for many dealers, especially at smaller shows, where a tabletop or background display can effectively promote your products and remain easily movable when you are intending to attend more than one show.  Pop up trade show displays are increasingly popular for these kinds of arenas.  A pop up display is simply assembled and can be put up quickly before a show by only one or two people.  Available in plain fabric where you can hang your own artwork, or with a screen printed custom graphic, it’s the perfect choice for companies with a travel budget that must stretch to cover multiple shows, or compete at 1 or 2 bigger ones. 

Pop up trade show displays come in a gratifying range of styles, from table top to free-standing backdrops, from lofts to walled to curves and serpentine.  Available in a good range of preferred colours, they can fold up for storage, and unpack in minutes without lifting.  Many are certain to last years with ordinary use.  There are many models and combinations, and with a short online search you will find one within your trade show budget.

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